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Branding & Marketing Your Business In Your Neighborhood |
| 410-321-1700 | Increasing Sales Through Community Involvement And Advertising |
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Neighborhood Marketing
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Most business in America is done within 10 miles or 10 minutes. For many neighborhood businesses it may be 5 miles or 5 minutes. Unfortunately, many small businesses choose to compete in a larger market by advertising beyond their core business reach. This can be costly. Focus most of your marketing efforts closest to your business. Think about how many people live within just "walking distance" from your location. How many are regular customers? There may be more potential in your backyard than you may realize. Marketing in your neighborhood can be inexpensive, time consuming, and rewarding. The avenues you choose will determine cost, time, and results of your efforts. Local media, mailings, door hangers, etc. can be effective, sometimes expensive on your own. Cross promotions, email newsletters, social media, and community involvement can be time consuming but inexpensive. Balance your time and budget. Bring in experts to train you or your staff, or to manage your neighborhood presence. The rewards are customer loyalty, increased spending, referrals, and sense of your business being an integral part of your community. |
 Important as it is to know your customers, it's more important for your customers to know you. |
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